Product Art Direction + Photography

Pantone Story

Fab Commerce & Design

The Ask: Highlight Pantone branded pendant lights with Fab products.

My Role: Merchandising, styling, lighting, art direction, photography, editing & graphic overlay

Klaus Bosch Feature

Fab Commerce & Design

The Ask: Show sand in motion. Vendor images didn't properly represent the product and it's interactive nature.

My Role: Styling, lighting, art direction, photography, editing & GIF creation

Lane Crawford Imagery

Fab Commerce & Design X Lane Crawford

The Ask: Shoot original product photography as well as styled imagery that represented a unique "personality".

My Role: Styling, lighting, art direction, photography & editing

The Ask: Rebrand the adult shop to be more fun and inviting rather than mysterious and sensual. We wanted to encourage the viewer to "join the party". Subtle, but obvious ;).

My Role: Merchandising, styling, lighting, art direction, photography, editing & GIF creation

My Cinema Lightbox Feature

Fab Commerce & Design

The Ask: Promote the new My Cinema Lightbox Color and show its multi-color features.

My Role: Merchandising, styling, lighting, art direction, photography, editing  & GIF creation

Barware Story

Fab Commerce & Design

The Ask: Create imagery for an email blast highlighting new barware.

My Role: Merchandising, styling, lighting, art direction, photography & editing